Create a Marketing Engine That Will Drive Sales

Finding the customers who will respond positively to a product or campaign is essential for company profitability and customer satisfaction. Most marketing efforts only reach a small fraction of their target audience or reach the wrong audience altogether. Furthermore, many organizations are discouraged from taking a smarter approach by a misperception of cost. Freshwater Partners has teamed up with NOPWorld to create an effective marketing solution to optimize your marketing.

Most companies have good data that can be used to understand and target customers from sources such as R&D, sales, customer service and finance. The key is to integrate this data with behavioral data from the general population to understand what makes your customers tick. Predictive models that use sophisticated segmentation approaches help you understand these purchasing behaviors. They provide you insight into why your customers are buying. They can also be used to score databases of prospective customers to target individuals.

Freshwater Partners has partners with NOPWorld Consulting to provide a predictive modeling and data management solution to help companies target customers. The Freshwater Partners In-Sight offering is a process and data management solution that integrates in-house data with external data sources to provide the basis for predictive modeling. On top of In-Sight runs one or more NOPWorld predictive models such as LifeMatrix or Influentials. These models are used to find people that will best respond to a product or advertising message. The combination of In-Sight and predictive models provide a marketing engine, that can be regularly refreshed with new data, and can be used to enhance marketing for all aspects of your company.

The In-Sight solution significantly reduces marketing costs by allowing you to better target your media purchasing. Using In-Sight you can feel more confident crafting focused marketing messages, knowing that they will reach an audience where it will have the right impact. Freshwater Partners and NOPWorld have delivered In-Sight and predictive modeling solutions in many industries including pharmaceuticals, telecommunications, healthcare and retail.

Contact your Freshwater Partner representative to learn how In-Sight can provide a marketing engine for your organization and enhance the effectiveness of marketing efforts.